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Driving school / training academy · London, UK

Driving academy: 480 course enrolments booked online in year one

A driving academy managed instructor diaries on paper and WhatsApp. An online course catalogue with slot-level booking and card payment removed the admin bottleneck entirely.

View live site — londondrivingacademy.site
480

Online enrolments

in the first 12 months

19% → 4%

No-show rate

after deposit requirement

-18/week

Admin hours

scheduling calls eliminated

0

Double bookings

since launch

The problem

Every lesson was booked by phone, then written into an instructor's personal diary. Double bookings happened weekly, cancellations were handled ad hoc, and no-shows were absorbed as lost revenue because there was no deposit mechanism. The office spent an estimated 18 hours a week on scheduling calls alone. Students, mostly aged 17 to 25, expected to book a slot the way they book a haircut or a cinema ticket, and a measurable number of enquiries dropped off after being told to 'call back tomorrow morning'. There was also no structured way to present intensive courses, theory support or pass-rate evidence.

What we built

We built a course catalogue covering intensive, weekly and refresher packages, backed by a real-time instructor availability calendar. Students pick an instructor, see live open slots, pay a deposit or the full course fee by card, and receive automated confirmations and reminders. Instructors get their own login with a mobile-friendly diary and one-tap completion marking. Rescheduling rules and a deposit-forfeit window are configurable by the office. Pass-rate statistics, instructor profiles and student reviews were given prominent pages to build trust, with schema markup so courses can appear as rich results.

ReactNode.jsPostgreSQLStripeAutomated email + SMS reminders

The diary runs itself now. Instructors see their week on their phone and we haven't had a double booking since.

Owner, London driving academy

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